The ‘abstractness’ of numbers has always frightened me, but so too has the
truth with which they recreate and re-propose reality. Numbers talk, record
life, mark time. So, when I began to work with Borsalino on the theme of its
new collection “Borsalino dà i numeri” I saw it as a perfect opportunity to play
with them, starting from the precise and unequivocal measurements of the hat.
As an artist, I can offer imagination and creativity which upset and make
reality go haywire. However, when working with such a historic company, this Click to enlarge
must be done with great consideration, knowing that we are working within a cultural background
to which my participation must be added and improve the quality and excellence which already
exists. To the values of the brand I have added the artisan tradition of my country,Albania, which
has always been centred on manual work in which embroidery continues to be handed down from
generation to generation. In the Borsalino collection, in addition to the numbers, I have added the
gestural expressiveness of the hand, which harks back to manual work and the care that is needed to
handle a hat, it is taken with two fingers, gently placed back down, brushed as if it were something
precious. I like to think that by taking care of the hat we take care of ourselves, as if by wearing it
we become more aware of what we are and what we would like to be… As if by magic Hats Protect
Ideas. Anila Rubiku
HIS & HERS: Smoothfelt trilby with crown embroidered by mechanical machine on artist design.
3/three hours embroidery. Contrast canneté. Hand Made. 7 Weeks Manufacturing
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